GRIPS CUSTOMERS & RESEARCH PARTNERS
NutriBullet, owned by De'Longhi Group (BIT: DLG), demonstrates heavy dependence on Amazon, which accounts for 97.7% of in-store revenue during the January-August 2026 period, according to Grips Intelligence data. The brand maintains an average product price of $79.41, though pricing has declined 3.7% overall since the beginning of the tracked timeframe, with the most recent quarter showing a 1.3% month-over-month decrease. Despite a slight 2.7% revenue dip in the most recent month, NutriBullet has achieved 7.7% overall revenue growth since the start of the data period, signaling underlying momentum despite near-term fluctuations. The product portfolio spans personal blenders ranging from budget-friendly options at $63.54 to premium models exceeding $130, with full-size blender combos positioned in the $108-$117 range across both Amazon and Home Depot channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for NutriBullet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NutriBullet.
BY REVIEW COUNT
Across 1.62M ratings on 2 channels, NutriBullet averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.62M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$68.28
Price
$3.35M
Revenue
$115.36
Price
$2.67M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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