GRIPS CUSTOMERS & RESEARCH PARTNERS
Windmill, a privately held air care brand founded in 2018, demonstrates strong in-store retail performance across major home improvement channels, with Amazon commanding 66.5% of revenue share year-to-date through August 2026, according to Grips Intelligence. The brand's average product price of $110.86 has increased 12.4% since the start of the period, reflecting a premium positioning strategy despite a recent 13.3% monthly revenue decline. Home Depot and Lowe's collectively account for 33.4% of channel revenue, signaling meaningful penetration beyond the e-commerce giant. Most recent pricing data shows average prices at $135.18, up 1.1% month-over-month, suggesting sustained pricing power in the competitive air care market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Windmill on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Windmill.
BY REVIEW COUNT
Across 291K ratings on 3 channels, Windmill averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 291K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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