GRIPS CUSTOMERS & RESEARCH PARTNERS
O-Cedar, owned by Freudenberg Household Products, demonstrates strong in-store retail performance across major home improvement channels during the first eight months of 2026, according to Grips Intelligence data. Amazon dominates the brand's channel mix with an 80.5% revenue share, while brick-and-mortar partners Lowe's, Menards, and Ace Hardware collectively account for 18.9% of sales. The brand maintains a competitive average product price of $27.50, though pricing declined 3.0% in the most recent tracked period. Overall revenue grew 1.3% during the analyzed timeframe, reflecting steady market traction despite recent monthly fluctuations.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for O-Cedar on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for O-Cedar.
BY REVENUE
O-Cedar sells 80% online and 20% offline. Online runs through 1 channel; offline through 3. Online share has moved from 4% in Apr to 81% in Aug.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 5.6M ratings on 4 channels, O-Cedar averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 5.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.96
Price
$8.7M
Revenue
$49.96
Price
$3.88M
Revenue
$44.96
Price
$3.49M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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