GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brillo generated the majority of its revenue through Amazon, which accounted for 65.9% of total revenue share between January and May 2026, followed by Lowes.com at 17.4%, Ace Hardware at 9.4%, and Home Depot at 7.3%. The brand's average product price during this period stood at $7.59, though pricing showed a downward trend with a 4.8% overall decrease across the tracked timeframe. Revenue also experienced a notable decline of 6.7% over the March to May 2026 period, signaling potential softening demand or increased competitive pressure. Amazon's dominant share highlights the platform's critical role in Brillo's online retail strategy, while the remaining revenue is distributed among key home improvement retailers. These insights, sourced from Grips Intelligence, suggest that Brillo may need to address its declining pricing and revenue momentum heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brillo.
BY REVENUE
Brillo sells 72% online and 28% offline. Online runs through 3 channels; offline through 2. Online share has moved from 12% in Jan to 74% in May.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 61K ratings on 4 channels, Brillo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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