GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brillo generated the majority of its revenue through Amazon, which accounted for 59.0% of total revenue share during Q1 2026 (January–March), followed by Lowes.com at 19.3% and AceHardware.com at 13.9% across four tracked retailers. The brand's average product price stood at $7.08, though pricing saw a 3.4% overall decrease during the period. Brillo's revenue experienced an 8.4% month-over-month increase in the most recent month, despite a 6.3% decline over the full quarter. HomeDepot.com rounded out the retailer mix with a 7.9% share, indicating that Brillo maintains a diversified but Amazon-heavy distribution strategy. These insights suggest that while Brillo faces some pricing and revenue headwinds, its dominant Amazon presence continues to anchor its online retail performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brillo.
