GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes, Ace Hardware, Home Depot, and Menards, Bona maintains a strong retail presence with Amazon commanding a dominant 77.5% share of the brand's total revenue. The brand's average product price sits at $20.16, with prices trending upward by 2.1% over the tracked period. Notably, Lowes.com and Acehardware.com hold relatively close revenue shares at 9.6% and 8.7% respectively, making them the second and third most important channels for Bona. Despite its wide retail footprint, Bona experienced a 3.0% decline in overall revenue during the period, suggesting potential headwinds in consumer demand. This heavy concentration on Amazon highlights both an opportunity and a risk for the brand as it navigates a competitive landscape across five major retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bona on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bona.
BY REVENUE
Bona sells 77% online and 23% offline. Online runs through 2 channels; offline through 3.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 3.73M ratings on 5 channels, Bona averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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