GRIPS CUSTOMERS & RESEARCH PARTNERS
Bona, the Swedish family-owned company, demonstrated resilience across in-store channels from January through August 2026, with an overall revenue increase of 9.1% despite a recent monthly dip, according to Grips Intelligence. Amazon dominates the brand's channel mix with 75.8% of revenue share, followed distantly by Lowe's at 11.2% and Ace Hardware at 9.0%, indicating heavy reliance on a single platform for sales. The average product price of $20.31 has declined 1.9% over the period, with pricing pressure evident across cleaner refills and spray mop solutions. Recent pricing momentum shows further softening, with average prices dropping 4.1% in the most recent month to $19.97, suggesting intensifying competitive pressure in the floor care category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bona on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bona.
BY REVENUE
Bona sells 76% online and 24% offline. Online runs through 2 channels; offline through 3. Online share has moved from 13% in Apr to 78% in Aug.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 3.7M ratings on 5 channels, Bona averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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