GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Alpha Fry generated the vast majority of its revenue through acehardware.com, commanding an 89.7% revenue share compared to just 10.3% at lowes.com during the January to May 2026 period. The brand's average product price stood at $21.67 across both retailers tracked. Over the most recent three-month window, Alpha Fry experienced a modest revenue decline of 4.0%, signaling a slight softening in demand. Despite this dip in revenue, average pricing showed resilience, climbing 2.8% over the same period. Alpha Fry's heavy concentration at Ace Hardware highlights a highly retailer-dependent distribution strategy in the current market landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Alpha Fry on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alpha Fry.
BY REVENUE
Alpha Fry sells 11% online and 89% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Jan to 18% in May.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVENUE
$30.54
Price
$243K
Revenue
$45.59
Price
$61K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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