GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, Ace Hardware, and Home Depot, OOK maintains a strong retail presence with an average product price of $6.10. Amazon dominates as OOK's leading sales channel, commanding 57.3% of the brand's total revenue share, followed by Menards at 28.9%. Ace Hardware and Home Depot account for smaller but notable portions at 9.7% and 3.2% respectively, reflecting OOK's broad multi-retailer distribution strategy. Despite this wide reach, OOK experienced a 13.7% decline in revenue over the tracked period, signaling potential headwinds in consumer demand. The brand's average price saw a modest 4.2% overall increase during the same window, suggesting a possible shift toward higher-value product sales even as volumes softened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OOK on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OOK.
BY REVENUE
OOK sells 58% online and 42% offline. Online runs through 3 channels; offline through 2. Online share has moved from 10% in Jan to 61% in May.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 385K ratings on 5 channels, OOK averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 385K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.83
Price
$73K
Revenue
$13.57
Price
$65K
Revenue
$11.71
Price
$49K
Revenue
$20.66
Price
$39K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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