GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Outdoor Essentials recorded an average product price of $27.80 across tracked retailers from January to May 2026. Amazon dominates as the brand's leading retail channel, commanding a 58.8% revenue share, followed by Menards at 22.7% and Home Depot at 16.6%. Notably, the brand experienced a 6.6% overall revenue growth during the tracked period, signaling healthy demand momentum. However, average pricing declined by 7.1% over the same window, suggesting increased promotional activity or competitive pricing pressure. Ace Hardware remains a minor contributor at just 1.4% of total revenue share, indicating significant concentration across the brand's top three retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Essentials on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Outdoor Essentials.
BY REVENUE
Outdoor Essentials sells 73% online and 27% offline. Online runs through 2 channels; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 989K ratings on 4 channels, Outdoor Essentials averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 989K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.53
Price
$32K
Revenue
$15.95
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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