GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Lowes.com, and Menards.com, Peanuts generated the vast majority of its revenue through Amazon, commanding a dominant 92.1% retailer revenue share. The brand's average product price stood at $22.90, with pricing showing a modest 1.6% increase over the tracked period. Despite stable pricing, Peanuts experienced a notable 35.3% decline in overall revenue during the observed timeframe. Lowes.com and Menards.com split the remaining revenue almost evenly, holding 3.5% and 3.4% shares respectively, indicating heavy reliance on a single retail channel. These insights suggest that while Peanuts maintains strong retail positioning on Amazon, diversifying its channel strategy could help offset recent revenue declines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Peanuts on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Peanuts.
BY REVENUE
Peanuts sells 91% online and 9% offline. Online runs through 2 channels; offline through 3. Online share has moved from 23% in Jan to 88% in May.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 157K ratings on 4 channels, Peanuts averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 157K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.10
Price
$58K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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