GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Peanuts generated an average product price of $22.56 across tracked retailers during Q1 2026 (January 1 – March 31, 2026). Amazon dominated as the leading retail channel, commanding an overwhelming 89.4% share of Peanuts' total revenue, followed by Menards.com at 6.0% and Lowes.com at 3.0%. The brand experienced a notable revenue decline of 62.7% over the tracked period, signaling a significant downward trend in consumer demand. Average pricing also softened, dropping 9.3% overall during the quarter, suggesting potential discounting or shifting product mix. These insights highlight the brand's heavy reliance on Amazon as its primary sales channel while facing headwinds in both revenue and pricing momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 63% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Peanuts on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Peanuts.
BY REVENUE
$25.88
Price
$75K
Revenue
