GRIPS CUSTOMERS & RESEARCH PARTNERS
Peanuts, now majority-owned by Sony (NYSE: SONY), demonstrated strong in-store revenue growth of 21.1% during the first eight months of 2026 according to Grips Intelligence data. Amazon dominated the channel mix with an 89.4% revenue share, while the brand's average product price held steady at $21.87 across the tracked period. The data reveals significant price variance across product categories, from apparel items averaging $19.99 to premium yard art pieces reaching $249.00, indicating a diversified product portfolio. Secondary channels including Lowe's, Home Depot, and Menards collectively represented less than 10% of revenue, highlighting Amazon's overwhelming dominance in Peanuts' retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Peanuts on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Peanuts.
BY REVENUE
Peanuts sells 92% online and 8% offline. Online runs through 2 channels; offline through 3. Online share has moved from 14% in Apr to 95% in Aug.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 107K ratings on 5 channels, Peanuts averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 107K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.70
Price
$88K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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