GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Disney maintained an average product price of $26.01 across tracked retailers during Q1 2026 (January–March), with Amazon commanding a dominant 98.6% share of the brand's revenue. Over this period, Disney's average price decreased 11.3%, signaling notable discounting activity or a shift toward lower-priced product assortments. Revenue also declined 52.1% across the quarter, suggesting significant softening in consumer demand or seasonal sell-through effects. Despite the downward trends, top-selling Disney products on Amazon—such as interactive Toy Story action figures—carried premium price points above $40, indicating that higher-ticket collectible and character items continue to anchor the brand's catalog.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 52% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Disney on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Disney.
BY REVENUE
$30.17
Price
$349K
Revenue
