Home/Insights/Brands/DisneyProduct Intelligence - 2026 YTD USA

Disney

1M+

Products Sold, Jan to Aug 2026

1,200+

# Offline Stores

$24.00

Avg. Price

4.7

Avg. Rating

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Disney Market Overview

Disney, owned and operated by The Walt Disney Company (NYSE: DIS), demonstrated strong in-store performance between January and August 2026, with overall revenue growth of 21.5% according to data from Grips Intelligence. Amazon dominated the channel landscape with a 97.1% revenue share, while the average product price across the brand's portfolio reached $23.76, increasing 4.7% over the period. The most notable pricing outliers were interactive talking figures and motion-activated animatronics, which commanded premium price points ranging from $39.88 to $299.00. Month-over-month momentum remained positive, with revenue growing 2.9% and average prices increasing 1.7% in the final tracked period.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot

Disney's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Disney's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.

Average price

Absolute values in $

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Disney's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Disney on Amazon.

Amazon

Categories by revenue share

Distribution in %

Disney's channels

REVENUE SHARE

Revenue distribution across tracked channels for Disney.

Channels by revenue share

Distribution in %

Disney's customer ratings

BY REVIEW COUNT

Across 7.4M ratings on 3 channels, Disney averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 7.4M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Disney

BY REVENUE

Amazon
Amazon
#1Disney Buzz Lightyear Interactive Talking Action Figure - 12 Inches

$39.95

Price

$2.33M

Revenue

#2Disney Girls' Princess Fantasy Gown

$24.80

Price

$1.3M

Revenue

#3Avatar: Fire And Ash (3 Disc) - 4K UHD/BD Combo + Bonus Disc + Digital

$33.12

Price

$787K

Revenue

#4Avatar: Fire And Ash - Blu-ray + Bonus Disc + Digital

$27.54

Price

$364K

Revenue

#5The Mandalorian And Grogu - UHD/BD Combo + Digital + Steelbook

$44.99

Price

$260K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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