GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Disney maintained an average product price of $24.92 across tracked retailers from January to May 2026, with Amazon commanding a dominant 98.2% share of the brand's revenue. During the March to May 2026 period, Disney experienced a modest overall revenue decline of 0.5%, suggesting relatively stable but slightly softening consumer demand. Average pricing also trended downward by 5.0% over the same window, potentially indicating promotional activity or shifting product mix toward lower-priced items. Despite the pricing dip, Disney's top-selling products on Amazon, such as interactive talking action figures, commanded premium price points above $40, highlighting the strength of its licensed character merchandise.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Disney on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Disney.
BY REVIEW COUNT
Across 11M ratings on 1 channel, Disney averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.10
Price
$632K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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