GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and Menards.com, Pecking Order generated the majority of its revenue through Amazon, which accounted for a dominant 75.5% revenue share. The brand experienced strong momentum during the tracked period, with overall revenue growing 32.4% and a notable 14.9% month-over-month increase in the most recent period. Average product pricing also trended upward, rising 11.1% overall to reach $12.91, suggesting strengthening demand or a shift toward higher-value offerings. Lowes.com and Menards.com contributed 13.7% and 10.8% of revenue share respectively, indicating that while Amazon remains the primary sales channel, Pecking Order maintains a meaningful presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pecking Order on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Pecking Order.
BY REVENUE
Pecking Order sells 84% online and 16% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Jan to 94% in May.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 28K ratings on 3 channels, Pecking Order averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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