GRIPS CUSTOMERS & RESEARCH PARTNERS
Pecking Order, a brand of Red River Commodities under Acomo N.V. (Euronext Amsterdam: ACOMO), demonstrates heavy Amazon dependence with 81.9% of in-store revenue share year-to-date according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $12.80, though pricing has declined 6.7% overall during the tracked period. Amazon's dominance is followed distantly by lowes.com and menards.com, which collectively account for just 18.1% of revenue share. Recent momentum shows concerning softness, with revenue dropping 16.7% in the most recent month tracked and 34.2% since the beginning of the data period. The limited channel diversification outside Amazon presents both a concentration risk and potential growth opportunity for Pecking Order's market expansion strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pecking Order on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pecking Order.
BY REVENUE
Pecking Order sells 95% online and 5% offline. Online runs through 2 channels; offline through 2. Online share has moved from 47% in Apr to 97% in Aug.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 36K ratings on 3 channels, Pecking Order averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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