GRIPS CUSTOMERS & RESEARCH PARTNERS
Wild Wings, owned by Inspire Brands, generated an average product price of $19.13 across in-store channels tracked from January through August 2026, according to data from Grips Intelligence. Amazon dominated the revenue mix with a 63.0% share, while Lowes.com captured 36.6%, though both channels recorded zero average prices in the data set. The brand experienced significant headwinds during the final quarter, with revenue declining 31.3% over the overall period and dropping 25.9% in the most recent month tracked. Despite revenue pressures, average pricing remained relatively stable, increasing 1.8% since the start of the measurement window, suggesting the brand maintained its value positioning even as sales volumes softened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wild Wings on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wild Wings.
BY REVENUE
Wild Wings sells 68% online and 32% offline. Online runs through 2 channels; offline through 2. Online share has moved from 6% in Apr to 77% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 41K ratings on 2 channels, Wild Wings averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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