GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pentel generated the majority of its revenue through Amazon, which accounted for 74.0% of total revenue share between January and May 2026, followed by Office Depot at 18.7% and Newegg at 7.2%. The brand's average product price stood at $9.96 across all tracked retailers during this period. Notably, Pentel experienced a 3.6% decline in overall revenue over the observed trend period, signaling a slight downward momentum. Despite the revenue dip, average pricing showed resilience with a 1.3% overall increase, suggesting the brand maintained its pricing power even amid softening sales. With Amazon commanding nearly three-quarters of Pentel's revenue distribution, the brand's online-to-offline retail strategy remains heavily concentrated in a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pentel on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pentel.
BY REVENUE
Pentel sells 79% online and 21% offline. Online runs through 2 channels; offline through 1. Online share has moved from 26% in Jan to 84% in May.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 6M ratings on 3 channels, Pentel averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.33
Price
$303K
Revenue
$4.44
Price
$203K
Revenue
$20.14
Price
$182K
Revenue
$13.68
Price
$96K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
