GRIPS CUSTOMERS & RESEARCH PARTNERS
SoundBuffer, a brand of privately-held MP Global Products LLC, generated 91.3% of its year-to-date revenue through Lowes.com with the remaining 8.7% from Home Depot.com during the January-August 2026 period. According to Grips Intelligence data tracking in-store and online channels, the brand's average product price stood at $75.95 across the tracked period. Recent performance showed significant headwinds, with revenue declining 86.9% in the most recent month and average prices dropping 25.5% versus the prior month. The steep declines across both revenue and pricing metrics suggest considerable market pressure during the final quarter of the analyzed period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 87% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SoundBuffer on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for SoundBuffer.
BY REVENUE
SoundBuffer sells 12% online and 88% offline. Online runs through 2 channels; offline through 1. Online share has moved from 24% in Apr to 100% in Aug.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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