GRIPS CUSTOMERS & RESEARCH PARTNERS
Plasti Dip, a private company owned and operated by Plasti Dip International, generated an average product price of $20.88 across in-store and online channels between January and August 2026, according to data from Grips Intelligence. Amazon dominated the brand's revenue share at 55.9%, followed by Lowe's at 31.3% and Ace Hardware at 11.6%, with Home Depot accounting for just 1.2%. The brand experienced significant headwinds during the tracked period, with average prices declining 14.3% overall and revenue dropping 16.0% since the start of the measurement window. Product offerings ranged widely across channels, from budget-friendly single cans priced under $10 at Lowe's to premium multi-can kits exceeding $140 on Amazon, reflecting varied positioning across retailer networks.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Plasti Dip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Plasti Dip.
BY REVENUE
Plasti Dip sells 74% online and 26% offline. Online runs through 3 channels; offline through 2. Online share has moved from 21% in Apr to 72% in Aug.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 112K ratings on 4 channels, Plasti Dip averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.47
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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