Home/Insights/Brands/Rust-OleumProduct Intelligence - 2026 YTD USA

Rust-Oleum

Start benchmarking for free
Sign in with Google

3M+

Products Sold, Jan to Mar 2026

5,000+

# Offline Stores

$11.77

Avg. Price

4.6

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Rust-Oleum Market Overview

According to in-store data from Grips Intelligence, Rust-Oleum generated the largest share of its revenue through Ace Hardware (44.1%), followed by Lowe's (30.7%) and Amazon (23.8%) during Q1 2026 (January–March), while Home Depot accounted for just 1.3%. The brand's average product price across these four retailers stood at $11.77, reflecting its strong positioning in the affordable segment. Notably, Rust-Oleum experienced impressive revenue growth of 37.3% over the quarter, signaling accelerating consumer demand. The brand's pricing remained remarkably stable, with average prices dipping only 0.1% across the period, suggesting disciplined pricing strategy even amid rising sales volume. This combination of rapid revenue growth and steady pricing highlights Rust-Oleum's competitive strength across major retail channels heading into 2026.

Revenue Share by Retailer
Data covers Ace Hardware, Lowe's, Amazon, Home Depot

Rust-Oleum's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has grew by 37% from Jan to Mar.

Monthly revenue

Indexed values, 0-100

Rust-Oleum's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has decreased by 0% from Jan to Mar.

Average price

Absolute values in $

Start benchmarking for free

Sign in with Google

Rust-Oleum's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Rust-Oleum on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Rust-Oleum's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Rust-Oleum.

Retailers by revenue share

Distribution in %

Top products for Rust-Oleum

BY REVENUE

Ace Hardware
Ace Hardware
#1Rust-Oleum Painter's Touch 2X Ultra Cover Flat Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$479K

Revenue

#2Rust-Oleum Painter's Touch 2X Ultra Cover Gloss Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$439K

Revenue

#3Rust-Oleum Industrial Choice Fluorescent Orange Inverted Marking Paint 17 oz

$9.99

Price

$390K

Revenue

#4Rust-Oleum Painter's Touch 2X Ultra Cover Semi-Gloss Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$347K

Revenue

#5Rust-Oleum Painter's Touch 2X Ultra Cover Semi-Gloss White Spray Paint 12 oz

$7.99

Price

$178K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved