Rust-Oleum

Rust-Oleum Market Overview

Rust-Oleum, a subsidiary of RPM International Inc. (NYSE: RPM), demonstrated mixed in-store performance across the first eight months of 2026, with revenue declining 3.2% overall despite a 11.9% month-over-month increase in the most recent period tracked. Ace Hardware and Lowe's dominated the brand's offline channel distribution, collectively capturing 72% of revenue share, while Amazon and Home Depot represented smaller but meaningful segments at 21.1% and 6.8% respectively. Average product pricing increased 5.6% year-to-date to $12.93, with the most recent month reaching $13.65, signaling successful price optimization across the portfolio. Top-performing SKUs ranged significantly in price point, from budget spray paints under $9 at Ace Hardware to premium garage floor coating kits exceeding $290 at Home Depot, reflecting Rust-Oleum's broad market positioning. According to Grips Intelligence data, this performance reflects the brand's ability to maintain presence across multiple in-store retail partners despite overall revenue headwinds during the analysis period.