GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Herculiner generated the majority of its revenue through Amazon, which accounted for 57.4% of total revenue share across tracked retailers including Menards, Lowe's, Ace Hardware, and Home Depot from January to May 2026. The brand experienced strong momentum during this period, with overall revenue growing 33.4% alongside an 8.9% increase in average product price. Menards emerged as the second-largest revenue contributor at 18.6%, followed by Lowe's at 12.3%, suggesting a diversified but Amazon-heavy retail distribution strategy. The average product price for Herculiner settled at $39.66 across all tracked channels. Despite recent monthly price softening of 4.3%, the brand's sustained revenue growth signals increasing consumer demand and solid market positioning in the competitive retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Herculiner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Herculiner.
BY REVENUE
Herculiner sells 58% online and 42% offline. Online runs through 2 channels; offline through 3.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 44K ratings on 5 channels, Herculiner averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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