GRIPS CUSTOMERS & RESEARCH PARTNERS
Prier Products, owned by private holding company GWBD Operations, demonstrates strong in-store performance across major retail channels during the first eight months of 2026, according to Grips Intelligence data. The brand maintains a dominant presence on Lowe's.com, which accounts for 97.3% of revenue share, while Home Depot.com represents just 2.7%. Average product pricing has increased significantly by 28.5% over the tracked period, with prices reaching $47.82 in the most recent month—a 32.9% month-over-month jump. Despite the notable pricing gains, overall revenue declined 27.5% since the beginning of the analysis period, though the brand showed recent momentum with a 21.8% month-over-month revenue increase in the final months tracked. The substantial price elevation paired with declining revenue suggests potential market sensitivity to the brand's pricing strategy during this period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Prier Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Prier Products.
BY REVENUE
Prier Products sells 31% online and 69% offline. Online runs through 2 channels; offline through 1. Online share has moved from 37% in Apr to 54% in Aug.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 8.2K ratings on 2 channels, Prier Products averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 8.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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