GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Woodford generated an average product price of $46.97 across five major retailers tracked between January and May 2026. Menards.com dominated as Woodford's leading retail channel, capturing 49.2% of total revenue share, followed by Lowes.com at 25.0% and HomeDepot.com at 12.1%. Notably, Woodford experienced significant revenue growth of 62.6% over the tracked period, signaling strong and accelerating demand for the brand. Despite this revenue surge, the brand's average price decreased by 9.8% over the same timeframe, suggesting a strategic shift toward volume-driven sales or increased promotional activity. Amazon accounted for just 4.1% of Woodford's revenue share, highlighting the brand's heavy reliance on traditional home improvement retailers for distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 65% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Woodford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodford.
BY REVENUE
Woodford sells 16% online and 84% offline. Online runs through 3 channels; offline through 3. Online share has moved from 33% in Jan to 13% in May.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 47K ratings on 5 channels, Woodford averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$178.19
Price
$21K
Revenue
$162.14
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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