GRIPS CUSTOMERS & RESEARCH PARTNERS
Woodford, owned by Brown-Forman Corporation (NYSE: BF.B), demonstrates significant in-store channel concentration with Menards commanding 47.8% of revenue share, followed by Lowe's at 28.8% during the January-August 2026 period tracked by Grips Intelligence. The brand experienced notable pricing momentum, with average product prices increasing 11.4% overall and reaching $51.29 in the most recent measured period, though this growth occurred amid an offsetting 31.4% overall revenue decline. Menards and Lowe's dominate the channel mix, collectively representing 76.6% of total revenue share, while online channels including Amazon account for less than 4% of sales. Average product pricing stands at $46.01, reflecting a premium positioning strategy even as total sales volume contracted significantly.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Woodford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodford.
BY REVENUE
Woodford sells 18% online and 82% offline. Online runs through 3 channels; offline through 3. Online share has moved from 10% in Apr to 27% in Aug.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 55K ratings on 5 channels, Woodford averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$182.29
Price
$32K
Revenue
$274.51
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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