Prime

Prime Market Overview

According to Grips Intelligence in-store data from January to May 2026 across Ace Hardware, Menards, and Lowes, Prime generated an average product price of $12.09. Ace Hardware dominated Prime's retail footprint, commanding a significant 70.8% revenue share, followed by Menards at 27.0% and Lowes trailing at just 1.1%. Notably, the brand experienced a considerable 24.7% decline in overall revenue during the tracked period. Average pricing also saw downward pressure, dropping 5.7% month-over-month in the most recent period to $10.14. These trends suggest Prime faces growing headwinds in maintaining both its pricing power and sales momentum across its key brick-and-mortar retail partners.