GRIPS CUSTOMERS & RESEARCH PARTNERS
Pro-Fit, a brand of the employee-owned National Nail, generated 100% of its in-store revenue through Home Depot during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stands at $55.94, though pricing showed modest growth of 2.3% over the period despite a recent 2.5% monthly decline. Recent performance has been challenging, with revenue dropping 8.2% since the start of the tracked period and declining 3.9% in the most recent month. Pro-Fit's top-selling products are specialized nails commanding premium prices, with flagship items ranging from $98.95 to $131.64, indicating strong positioning in the professional-grade segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pro-Fit on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Pro-Fit.
BY REVIEW COUNT
Across 33K ratings on 1 channel, Pro-Fit averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$129.98
Price
$33K
Revenue
$118.99
Price
$25K
Revenue
$102.96
Price
$25K
Revenue
$98.95
Price
$24K
Revenue
$72.05
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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