GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and May 2026, Pro-Fit generates revenue across two major home improvement retailers, with Lowes.com commanding a dominant 63.7% revenue share compared to Home Depot's 36.3%. The brand's average product price during this period stood at $35.52, though pricing showed a downward trend with a 4.9% overall decrease over the tracked months. Notably, Pro-Fit experienced a 9.7% decline in overall revenue during the March to May 2026 period, signaling potential headwinds in consumer demand. The most recent month saw an even steeper revenue drop of 15.7% compared to the prior month, suggesting an accelerating downward momentum. These trends indicate that Pro-Fit may need to reassess its pricing and distribution strategy across its key retail partners to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pro-Fit on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Pro-Fit.
BY REVENUE
Pro-Fit sells 38% online and 62% offline. Online runs through 2 channels; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 44K ratings on 2 channels, Pro-Fit averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$144.85
Price
$24K
Revenue
$97.00
Price
$19K
Revenue
$80.98
Price
$18K
Revenue
$122.08
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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