GRIPS CUSTOMERS & RESEARCH PARTNERS
ProLine, an Indian apparel brand acquired by Lifco (Stockholm Stock Exchange: LIFCO B), generated an average product price of $7.53 during the first eight months of 2026, according to data from Grips Intelligence tracking in-store channels. The brand's revenue grew 10.1% over the period, though it experienced a 5.8% decline in the most recent month measured. Menards.com dominated ProLine's channel mix with 84.9% of revenue share, followed distantly by Home Depot at 10.7% and Lowe's at 4.1%. Average pricing increased 9.6% overall during the tracking period, demonstrating resilience in the brand's pricing strategy despite recent monthly volatility.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ProLine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ProLine.
BY REVENUE
ProLine sells 13% online and 87% offline. Online runs through 2 channels; offline through 2. Online share has moved from 4% in Apr to 18% in Aug.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 25K ratings on 3 channels, ProLine averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,719.99
Price
$33K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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