GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ProLine generated the vast majority of its revenue through menards.com, which accounted for 91.1% of total revenue share during Q1 2026 (January 1 – March 31), with homedepot.com and lowes.com trailing far behind at 4.6% and 3.9% respectively. The brand's average product price stood at $7.38, reflecting a notable 19.0% decrease in average price over the tracked period. Despite a 6.9% month-over-month revenue uptick in the most recent month, ProLine's overall revenue declined 8.3% across the quarter. The brand's heavy concentration at a single retailer and its downward pricing trend suggest a competitive landscape worth monitoring closely across all three major home improvement retailers tracked.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for ProLine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for ProLine.
BY REVENUE
$2,746.44
Price
$47K
Revenue
$2,283.00
Price
$27K
Revenue
$2,251.55
Price
$25K
Revenue
$3,263.00
Price
$20K
Revenue
$3,125.41
Price
$19K
Revenue