Home/Insights/Brands/WattsProduct Intelligence - 2026 YTD USA

Watts

700K+

Products Sold, Jan to May 2026

1,000+

# Offline Stores

$19.23

Avg. Price

4.5

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Watts Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Watts maintains a strong retail presence with Menards commanding a dominant 71.9% share of the brand's revenue, far outpacing Lowes.com at 11.2% and Amazon at 7.8%. The brand's average product price sits at $19.51, though this figure has seen a notable 4.1% increase over the tracked period, suggesting a shift toward higher-value product sales or pricing adjustments. Home Depot accounts for 7.1% of Watts' revenue share, placing it in close competition with Amazon for the third-largest retail channel. Ace Hardware rounds out the retailer mix with a modest 2.0% share, indicating that Watts' distribution strategy is heavily concentrated in a single retail partner. This heavy reliance on Menards for nearly three-quarters of its revenue represents both a strength in channel partnership and a potential vulnerability in retail diversification.

Revenue Share by Channel
Data covers Menards, Lowe's, Home Depot, Amazon, Ace Hardware

Watts's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.

Monthly revenue

Indexed values, 0-100

Watts's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.

Average price

Absolute values in $

Start benchmarking for free

Watts's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Watts on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Watts's channels

REVENUE SHARE

Revenue distribution across tracked channels for Watts.

Channels by revenue share

Distribution in %

Watts's online vs offline revenue split

BY REVENUE

Watts sells 19% online and 81% offline. Online runs through 3 channels; offline through 3. Online share has moved from 8% in Jan to 29% in May.

Revenue by channel

Share of total revenue across all channels

Online

19%

81%

Offline

Online share trend

Jan – May

Online channels

19%

HomeDepot.com
Amazon.com
Lowes.com

Offline channels

81%

Menards stores
Lowe's stores
Ace Hardware stores

Watts's customer ratings

BY REVIEW COUNT

Across 108K ratings on 5 channels, Watts averages 4.5. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 108K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Watts

BY REVENUE

Amazon
Amazon
#1Watts: 1" LF009M2QT Lead Free Reduced Pressure Zone Assembly, LF009M2QT, lf009m2-qt

$639.82

Price

$165K

Revenue

#2Watts LF25AUB-Z3 Water Pressure Reducing Valve NPT Female Union x NPT Female, Polymer Seat, 3/4 Inch

$152.79

Price

$103K

Revenue

#3Watts Inline Water Filter 20,000 gallon Capacity- Inline Filter for refrigerator, Ice Maker, Under Sink, and Reduces Bad Taste, Odors, Chlorine and Sediment in Drinking Water

$46.52

Price

$100K

Revenue

#4Watts Intelliflow A2C-SC 1/2 Washing Machine Smart Water Shutoff Valve With Leak Sensor, Without Wall Box

$358.10

Price

$80K

Revenue

#5Watts Intelliflow A2C-SC-WB 1/2 Washing Machine Smart Water Shutoff Valve With Leak Sensor and Real-time Text and Email Alert Capability, With Wall Box

$360.02

Price

$41K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved