GRIPS CUSTOMERS & RESEARCH PARTNERS
Proworx, an exclusive brand of Tractor Supply Company (NASDAQ: TSCO), demonstrated strong in-store performance with revenue growth of 31.6% during the first eight months of 2026, according to Grips Intelligence data. The brand maintained an average product price of $12.40 across its portfolio while experiencing a 5.4% increase in pricing over the tracked period. Home Depot dominated the channel landscape with 58.8% of revenue share, followed by Lowe's at 33.1%, with the remaining share split between Menards and Amazon. Most recently, the brand achieved month-over-month revenue growth of 21.9%, though average prices declined 3.8% in the latest period, suggesting competitive pricing pressure in the market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Proworx on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Proworx.
BY REVENUE
Proworx sells 53% online and 47% offline. Online runs through 3 channels; offline through 2. Online share has moved from 34% in Apr to 62% in Aug.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 21K ratings on 4 channels, Proworx averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$39K
Revenue
$39.84
Price
$33K
Revenue
$68.03
Price
$28K
Revenue
$95.15
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
