GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Puffs generated the majority of its revenue through Amazon, which accounted for 89.9% of its retail share between January and May 2026, followed by menards.com at 8.5%. The brand's average product price during this period stood at $10.96, though pricing saw an overall decline of 5.3% over the tracked months. Revenue experienced a notable downward trend, dropping 11.6% across the reporting period, signaling potential challenges in maintaining sales momentum. Despite the revenue dip, average pricing showed some short-term resilience with a 2.8% month-over-month increase in the most recent period. These trends suggest Puffs may need to reassess its retail and pricing strategy to stabilize performance heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Puffs.
BY REVENUE
Puffs sells 89% online and 11% offline. Online runs through 1 channel; offline through 4. Online share has moved from 5% in Jan to 89% in May.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.86M ratings on 2 channels, Puffs averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.86M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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