GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Puffs generated the majority of its revenue through Amazon, which accounted for 90.0% of its retailer revenue share during Q1 2026 (January 1 – March 31, 2026), with menards.com capturing 8.2% across tracked retailers. The brand's average product price stood at $11.26 for the period, though pricing saw an overall decline of 4.6% over the quarter. Despite a 10.0% month-over-month revenue increase in the most recent month, Puffs experienced a slight overall revenue dip of 1.1% across the full quarter. Amazon's dominant share signals a highly concentrated sales channel strategy, making diversification a potential area of focus for the brand. These insights underscore the importance of monitoring pricing trends and channel performance as Puffs navigates a competitive landscape heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Puffs.
