GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Purdy generated the majority of its revenue through Lowes.com, which accounted for 68.1% of total revenue share between January and May 2026, followed by Acehardware.com at 28.6% and Amazon at just 3.3%. The brand's average product price during this period stood at $14.15, reflecting an accessible price point across its retail partners. Purdy demonstrated positive momentum with a 5.0% overall revenue growth during the tracked period, including a notable 7.4% month-over-month increase in the most recent month. The brand's heavy reliance on Lowes.com as its dominant sales channel highlights a concentrated retail strategy, with the two leading home improvement retailers combining for over 96% of total revenue. This distribution pattern suggests Purdy maintains strong positioning within specialty home improvement channels rather than general e-commerce marketplaces.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Purdy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Purdy.
BY REVENUE
Purdy sells 12% online and 88% offline. Online runs through 2 channels; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 1.16M ratings on 3 channels, Purdy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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