GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Home Depot, and Ace Hardware, Rapid-Rope maintains a strong retail presence with a notable concentration in its distribution strategy. Lowes dominates as the brand's primary retail channel, accounting for an overwhelming 95.5% of total revenue share. The brand's average product price sits at $15.93, reflecting a relatively stable pricing strategy with only a 1.2% overall price increase during the tracked period. Home Depot and Ace Hardware represent a combined 4.5% of revenue share, suggesting significant opportunity for distribution expansion beyond Lowes. Despite its retail concentration, Rapid-Rope experienced a 34.8% revenue decline over the measured trend period, signaling potential seasonal or competitive headwinds worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rapid-Rope on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rapid-Rope.
BY REVENUE
Rapid-Rope sells 5% online and 95% offline. Online runs through 2 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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