GRIPS CUSTOMERS & RESEARCH PARTNERS
Red Head, owned by Bass Pro Shops, demonstrates modest growth momentum across in-store channels tracked from January through August 2026, with revenue increasing 0.4% overall and average prices rising 8.5% year-to-date according to Gr753 Intelligence. Lowe's dominates the brand's revenue distribution with a commanding 60% share, followed by Menards at 35.8%, while Home Depot represents a minimal 3.8% of sales. The brand's average product price of $10.91 reflects strong pricing power, with recent months showing a 2.5% price increase that outpaces the modest 0.6% revenue growth, suggesting potential elasticity challenges in the market. Top-performing SKUs across all channels command premium positioning, with prices ranging from $19.98 to $62.29, indicating Red Head maintains a tiered product strategy across major retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Red Head on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Red Head.
BY REVENUE
Red Head sells 7% online and 93% offline. Online runs through 3 channels; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 403K ratings on 3 channels, Red Head averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 403K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$58.34
Price
$11K
Revenue
$27.98
Price
$9.2K
Revenue
$62.97
Price
$8.4K
Revenue
$29.60
Price
$8.3K
Revenue
$105.87
Price
$7.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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