GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Redragon demonstrates an overwhelming concentration on a single retail channel, with Amazon accounting for 99.4% of the brand's total revenue share. The brand maintains an accessible average product price of $37.24, positioning it competitively within the budget-friendly segment of its market. However, Redragon has experienced a notable revenue decline of 3.0% over the tracked period, suggesting potential headwinds in consumer demand or increased competitive pressure. Despite the revenue dip, the brand's average price has trended upward by 3.6% over the same period, indicating a possible shift toward higher-priced SKUs or reduced discounting activity. This divergence between falling revenue and rising prices may signal an opportunity for Redragon to diversify its retail footprint beyond Amazon to stabilize growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Redragon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Redragon.
BY REVIEW COUNT
Across 2.4M ratings on 1 channel, Redragon averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.29
Price
$543K
Revenue
$31.79
Price
$460K
Revenue
$54.99
Price
$328K
Revenue
$39.99
Price
$240K
Revenue
$31.59
Price
$212K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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