GRIPS CUSTOMERS & RESEARCH PARTNERS
RESCUE!, owned by privately held Sterling International, Inc., generated in-store revenue across four major retail channels between January and August 2026, according to Grips Intelligence data. Amazon dominated the channel mix with a 49.5% revenue share, followed by Lowe's at 23.1% and Ace Hardware at 18.8%, while average product pricing held steady at $15.03 across the period. Despite a modest 3.4% price increase in the most recent month tracked, overall revenue declined 9.3% since the start of the year, with the brand experiencing significant month-over-month volatility including a 16.5% revenue drop in the final measured period. Price positioning varies substantially by retailer, with Amazon commanding premium pricing on multi-packs reaching $61.80, while Menards offered competitive entry points as low as $4.38.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RESCUE! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RESCUE!.
BY REVENUE
RESCUE! sells 64% online and 36% offline. Online runs through 3 channels; offline through 3.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 1.51M ratings on 4 channels, RESCUE! averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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