GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Shake Away generated the majority of its revenue through acehardware.com, which accounted for 55.0% of total revenue share between January and May 2026, followed by Amazon at 22.3% and lowes.com at 21.6%. The brand's average product price during this period stood at $17.51, reflecting a 3.7% overall increase in average pricing. Shake Away demonstrated strong growth momentum, with revenue surging 51.9% over the tracked period across four major retailers including Ace Hardware, Amazon, Lowe's, and Menards. The most recent month showed continued positive trajectory, with revenue climbing 24.4% compared to the prior month. Menards represented a notably smaller share at just 1.1%, suggesting significant room for expansion within that retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 67% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Shake Away on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Shake Away.
BY REVENUE
Shake Away sells 25% online and 75% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Jan to 28% in May.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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