GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Roku generated the vast majority of its revenue through Amazon, which accounted for 93.4% of its retail share between January and May 2026, with Best Buy capturing just 5.7%. The brand's average product price stood at $76.43, reflecting a 4.1% overall increase during the tracked period. Roku's revenue momentum has been strong, growing 10.3% over the March to May 2026 timeframe. Among its top-selling products on Amazon, the 2025 Select Series Smart TVs ranged from $153.54 for the 40-inch model to $389.78 for the 65-inch 4K HDR version. These trends suggest Roku is consolidating its retail presence heavily around Amazon while steadily pushing higher price points across its product lineup.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Roku on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Roku.
BY REVENUE
Roku sells 92% online and 8% offline. Online runs through 1 channel; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 3.57M ratings on 2 channels, Roku averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.57M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
$5M
Revenue
$89.07
Price
$4.21M
Revenue
$160.89
Price
$3.93M
Revenue
$252.87
Price
$3.87M
Revenue
$385.86
Price
$3.37M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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