GRIPS CUSTOMERS & RESEARCH PARTNERS
Roku (NASDAQ: ROKU) demonstrates heavily concentrated in-store distribution, with Amazon commanding 93.6% of revenue share during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stands at $78.81, though prices increased 2.4% overall across the tracked period from January through August 2026. Recent momentum showed softness, with revenue declining 3.6% in the most recent month tracked, though average prices rose 1.3% sequentially, suggesting potential pricing power despite volume headwinds. Best Buy captures the remaining 5.3% of channel revenue share, leaving minimal diversification in the retail landscape. The price range across products spans significantly, from $143 to $287, indicating a broad portfolio targeting different consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Roku on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Roku.
BY REVENUE
Roku sells 94% online and 6% offline. Online runs through 1 channel; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 3.46M ratings on 2 channels, Roku averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$287.23
Price
$8.5M
Revenue
$166.45
Price
$6.9M
Revenue
$143.19
Price
$5.2M
Revenue
$89.72
Price
$4.08M
Revenue
$149.99
Price
$1.24M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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