Roku

Roku Market Overview

According to in-store data from Grips Intelligence, Roku generated an average product price of $82.42 across Amazon and Best Buy during Q1 2026 (January–March 2026). Amazon dominated Roku's retail revenue share at 93.0%, with Best Buy accounting for just 6.3% of sales. The brand experienced a notable 22.1% revenue decline over the tracked period, alongside a 15.0% decrease in average price, suggesting increased promotional activity or a shift toward lower-priced products. Among Roku's top-selling products on Amazon, the 2025 Select Series Smart TVs ranged from $156.69 for the 40-inch model to $393.23 for the 65-inch model, while the Roku Ultra 2024 streaming player averaged $88.73. These pricing trends and Amazon's overwhelming revenue dominance highlight key dynamics shaping Roku's retail performance heading into 2026.