GRIPS CUSTOMERS & RESEARCH PARTNERS
Rolodex, owned by Newell Brands (NASDAQ: NWL), generated in-store revenue dominated by Amazon and Office Depot, which each captured 40.1% of share during the first eight months of 2026 according to Grips Intelligence data. The brand faced significant headwinds over the period, with overall revenue declining 21.6% and average product prices dropping 15.1%, reflecting broader market pressure on the category. Most recent trends show continued deterioration, with revenue falling 9.3% month-over-month and average prices declining 5.8% in the final tracked month. Newegg represented a secondary channel at 15.6% revenue share, while Lowe's accounted for just 4.3%, leaving the distribution landscape heavily concentrated among top retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rolodex on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rolodex.
BY REVENUE
Rolodex sells 59% online and 41% offline. Online runs through 3 channels; offline through 1. Online share has moved from 40% in Apr to 48% in Aug.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 24K ratings on 4 channels, Rolodex averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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