GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Royal Brites generated the vast majority of its revenue through Office Depot, which accounted for 89.7% of total sales, with Amazon capturing the remaining 10.3%. The brand's average product price stood at $11.45 during the tracked period. Notably, average pricing trended upward with a 4.4% overall increase, suggesting a strategic shift toward higher price points or premium product mix. However, revenue showed a declining trajectory, dropping 3.6% over the observed trend period, indicating potential volume softness despite rising prices. This divergence between rising prices and falling revenue may signal shifting consumer demand patterns worth monitoring in the coming months.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Royal Brites on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Brites.
BY REVENUE
Royal Brites sells 10% online and 90% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 12% in May.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 7.4K ratings on 2 channels, Royal Brites averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 7.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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