GRIPS CUSTOMERS & RESEARCH PARTNERS
Royal Brites, a brand by privately-held Mafcote Inc., demonstrates a heavily concentrated in-store distribution strategy with Office Depot commanding 89.6% of revenue share over the first eight months of 2026. According to Grips Intelligence data covering January through August 2026, the brand maintains an average product price of $11.71 across channels. During the most recent three-month period, Royal Brites showed resilience with a 9.9% month-over-month revenue increase, though year-to-date performance reflects a 4.3% overall decline. Average pricing has strengthened in recent months, climbing 4.2% in the latest period despite a 2.7% decrease since the beginning of the tracked timeframe. The brand's retail strategy remains heavily reliant on physical retail locations, with Amazon representing only a marginal 10.4% of total revenue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Royal Brites on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Brites.
BY REVENUE
Royal Brites sells 9% online and 91% offline. Online runs through 1 channel; offline through 1.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 6.3K ratings on 2 channels, Royal Brites averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 6.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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