Staedtler

Staedtler Market Overview

According to in-store data from Grips Intelligence, Staedtler generated the majority of its revenue through Amazon, which accounted for 72.7% of total revenue share between January and May 2026, followed by Office Depot at 26.0% and Newegg at 1.3%. The brand's average product price during this period stood at $11.55, though pricing saw a modest 3.6% overall increase over the tracked months. Despite the upward pricing trend, Staedtler experienced a notable 14.2% decline in revenue over the same period, suggesting potential volume softness across its retail channels. Newegg, while contributing only a small fraction of revenue, carried some of the highest-priced Staedtler products, with average prices reaching nearly $39 for select items. These insights, sourced from Grips Intelligence, highlight both pricing resilience and revenue headwinds for Staedtler across its key retail partners.