GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's and Menards, Rothenberger demonstrates a concentrated retail footprint with Lowe's commanding 79.2% of the brand's revenue share. The brand's average product price stands at $85.93, though its portfolio spans a wide range from budget-friendly tools under $25 to professional-grade threaders priced near $4,000. Notably, Rothenberger has shown strong recent momentum with revenue growing 23.4% over the tracked period. This growth has been accompanied by a 13.4% increase in average price, suggesting a shift toward higher-value product sales. Menards accounts for the remaining 20.0% of revenue share, offering a more accessibly priced assortment focused on pipe cutters, wrenches, and threading accessories.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rothenberger on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Rothenberger.
BY REVENUE
Rothenberger sells 80% online and 20% offline. Online runs through 1 channel; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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