Sure Comfort

Sure Comfort Market Overview

Sure Comfort, a brand of Paloma Industries-owned Rheem Manufacturing Company, generated an average product price of $442.91 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand's online revenue is heavily concentrated on menards.com, which captured 98.1% of channel share compared to homedepot.com's 1.9% during the period. Despite a modest 2.1% overall increase in average pricing since the start of the year, Sure Comfort experienced a 3.8% revenue decline across tracked channels through August 2026. Most recently, average prices climbed 2.8% month-over-month, though this pricing momentum did not prevent a 3.1% sequential revenue drop in the latest month measured.