GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Roundup recorded an average product price of $39.40 across major retailers during Q1 2026 (January–March), with sales tracked at Ace Hardware, Lowe's, Amazon, and Home Depot. Ace Hardware dominated Roundup's revenue share at 46.2%, followed by Lowe's at 34.6% and Amazon at 17.1%, while Home Depot trailed significantly at just 1.6%. Notably, Roundup experienced impressive revenue growth of over 135% during the tracked period, signaling strong seasonal demand heading into spring. Price positioning varied considerably across retailers, with Amazon offering some of the most competitively priced Roundup products starting around $16.73, compared to Ace Hardware where average product prices exceeded $78. This data underscores Roundup's broad retail footprint and the significant role that retailer-specific pricing strategies play in shaping the brand's market performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 135% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Roundup on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roundup.
BY REVENUE
$24.53
Price
$537K
Revenue
$40.32
Price
$382K
Revenue
$84.97
Price
$333K
Revenue
$59.79
Price
$220K
Revenue
