GRIPS CUSTOMERS & RESEARCH PARTNERS
Royal, a private American consumer brand, generated in-store revenue across three major retail channels during January–August 2026, with Lowe's commanding 69.9% of total sales, according to Grips Intelligence. The brand experienced a notable 22.4% overall revenue decline across the measurement period, though average product pricing remained relatively stable at $18.51. Ace Hardware and Amazon contributed 16.3% and 13.3% of revenue share respectively, with average prices increasing 2.4% in the most recent tracked month. Royal's diversified product portfolio spans multiple categories across its retail partners, reflecting a broad market presence despite the significant year-to-date revenue headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Royal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Royal.
BY REVENUE
Royal sells 11% online and 89% offline. Online runs through 3 channels; offline through 2.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 869K ratings on 3 channels, Royal averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 869K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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