GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal generated the majority of its revenue through Lowe's, which accounted for 60.8% of total revenue share from January to May 2026, followed by Amazon at 20.6% and Ace Hardware at 17.8%. The brand's average product price stood at $17.54 across all tracked retailers during this period. Notably, Royal experienced strong momentum with revenue growing 35.3% over the March to May 2026 timeframe. Average pricing also trended upward, increasing 6.4% overall during the same period, suggesting strengthening demand and potential pricing power for the brand. Royal's heavy concentration at Lowe's highlights the retailer's dominant role in driving the brand's sales performance across the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 40% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Royal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Royal.
BY REVENUE
Royal sells 18% online and 82% offline. Online runs through 3 channels; offline through 2. Online share has moved from 2% in Jan to 14% in May.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 990K ratings on 3 channels, Royal averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 990K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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