GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Testors generated the majority of its revenue through Amazon, which accounted for 65.6% of total revenue share between January and May 2026, followed by Ace Hardware at 31.0% and Menards at 2.9%. The brand's average product price stood at $11.07, though pricing showed a notable 5.8% increase over the tracked period. Despite this upward price trend, Testors experienced a 19.5% decline in overall revenue during the same timeframe, suggesting potential volume softness across its retail partners. Amazon remains the dominant channel for the brand, capturing nearly two-thirds of all tracked revenue, while Ace Hardware serves as a meaningful secondary distribution point. These dynamics point to a brand navigating pricing adjustments amid shifting consumer demand across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Testors on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Testors.
BY REVENUE
Testors sells 60% online and 40% offline. Online runs through 1 channel; offline through 2. Online share has moved from 1% in Jan to 60% in May.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 323K ratings on 3 channels, Testors averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 323K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.56
Price
$5.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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