GRIPS CUSTOMERS & RESEARCH PARTNERS
Wolman, owned by RPM International (NYSE: RPM), generated 71.7% of its in-store revenue through Home Depot's e-commerce channel during the first eight months of 2026, according to Grips Intelligence data. The brand experienced significant headwinds, with revenue declining 42.4% overall and average prices falling 25.5% across tracked online retail channels including Lowe's and Ace Hardware. Most recently, revenue dropped 19.7% month-over-month with average pricing down 18.2%, reflecting ongoing pressure in the category. Top-performing products commanded premium price points, with select SKUs reaching $196.72 and $212.32, suggesting strong demand for higher-end offerings despite overall market softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wolman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wolman.
BY REVENUE
Wolman sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 40K ratings on 3 channels, Wolman averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.55
Price
$33K
Revenue
$211.96
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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