Home/Insights/Brands/ScotchProduct Intelligence - 2026 YTD USA

Scotch

5M+

Products Sold, Jan to May 2026

5,700+

# Offline Stores

$10.71

Avg. Price

4.7

Avg. Rating

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Scotch Market Overview

According to in-store data from Grips Intelligence, Scotch maintained an average product price of $10.82 across five major retailers tracked between January and May 2026. Amazon dominated Scotch's revenue distribution, commanding a significant 70.2% share, far outpacing Office Depot at 13.9% and Lowes.com at 10.5%. The brand's retail footprint spans diverse channels, from office supply specialists like Office Depot to home improvement retailers such as Lowe's, Ace Hardware, and Menards, reflecting the broad utility of its product portfolio. Notably, Scotch's average price experienced a 2.6% decline over the tracked period, suggesting competitive pricing pressures or a shift in product mix toward lower-priced items. Despite this, the most recent month showed signs of stabilization with a modest 0.3% price uptick and a 4.8% revenue increase compared to the prior month.

Revenue Share by Channel
Data covers Amazon, Office Depot, Lowe's, Ace Hardware, Menards

Scotch's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.

Monthly revenue

Indexed values, 0-100

Scotch's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.

Average price

Absolute values in $

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Scotch's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Scotch on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Scotch's channels

REVENUE SHARE

Revenue distribution across tracked channels for Scotch.

Channels by revenue share

Distribution in %

Scotch's online vs offline revenue split

BY REVENUE

Scotch sells 66% online and 34% offline. Online runs through 2 channels; offline through 4. Online share has moved from 1% in Jan to 67% in May.

Revenue by channel

Share of total revenue across all channels

Online

66%

34%

Offline

Online share trend

Jan – May

Online channels

66%

Amazon.com
Lowes.com

Offline channels

34%

Office Depot stores
Lowe's stores
Ace Hardware stores
Menards stores

Scotch's customer ratings

BY REVIEW COUNT

Across 7.5M ratings on 5 channels, Scotch averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 7.5M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Scotch

BY REVENUE

Ace Hardware
Ace Hardware
#1Scotch Super 33+ 3/4 in. W X 66 ft. L Black Vinyl Electrical Tape

$8.99

Price

$232K

Revenue

#2Scotch 3/4 in. W X 66 ft. L Black Vinyl Electrical Tape

$4.99

Price

$170K

Revenue

#3Scotch 3/4 in. W X 66 ft. L White Vinyl Electrical Tape

$7.59

Price

$157K

Revenue

#4Scotch 3/4 in. W X 15 ft. L Black Rubber Splicing Tape

$9.99

Price

$137K

Revenue

#5Scotch 1.88 in. W X 54.6 yd L Heavy Duty Packaging Tape

$7.99

Price

$128K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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