GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking menards.com and acehardware.com from January to May 2026, SecureLine demonstrates a highly concentrated retail footprint, with Menards commanding 98.1% of total revenue share. The brand's average product price sits at $4.91, though this figure has seen a notable 15.4% decline over the tracked period. Revenue has also softened, dropping 3.6% overall during the timeseries window. Ace Hardware accounts for just 1.9% of revenue share, highlighting SecureLine's heavy reliance on a single retail partner. These trends suggest potential pricing pressure and a need for broader retail diversification to sustain long-term growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SecureLine on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SecureLine.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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