GRIPS CUSTOMERS & RESEARCH PARTNERS
SecureLine, owned by Newell Brands Inc. (NASDAQ: NWL), generated an average product price of $4.51 across in-store channels from January through August 2026, according to Grips Intelligence data. The brand experienced significant revenue headwinds, declining 15.0% over the tracked period, with notably steeper drops of 4.3% in the most recent month. Distribution remains heavily concentrated on menards.com, which captured 97.8% of revenue share, while ace hardware.com accounts for the remaining 2.2%. Despite overall revenue pressure, average pricing increased 13.7% since the start of the year, suggesting a strategic shift toward higher-value products in the SecureLine portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SecureLine on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SecureLine.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis