GRIPS CUSTOMERS & RESEARCH PARTNERS
Shelter's in-store performance across major home improvement retailers from January through August 2026 reveals a dominant presence at Menards.com with 36.6% of revenue share, followed closely by Home Depot (32.7%) and Lowe's (29.2%), according to Grips Intelligence. The brand demonstrated solid momentum with overall revenue growth of 6.5% during the tracked period, while average product pricing held steady at $52.54 across its portfolio. Recent performance through August 2026 showed accelerating growth with a 14.4% month-over-month revenue increase, despite a slight 3.5% dip in average pricing in the final tracked month. Notably, Amazon represents a minimal channel at 1.4% of revenue share, suggesting significant untapped potential in the e-commerce marketplace segment. Shelter's balanced distribution across the top three home improvement chains underscores its established market position in this competitive retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shelter on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Shelter.
BY REVENUE
Shelter sells 43% online and 57% offline. Online runs through 2 channels; offline through 2.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 19K ratings on 3 channels, Shelter averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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