GRIPS CUSTOMERS & RESEARCH PARTNERS
Napoleon, the private trade name of Wolf Steel Ltd., dominated in-store retail channels during the first eight months of 2026, with Home Depot capturing 59.2% of revenue share and Lowe's accounting for 38.5%, according to Grips Intelligence data. The brand maintained a substantial average product price of $552.58 across tracked channels, with premium offerings on Home Depot and Lowe's reaching prices exceeding $2,100. While month-over-month revenue grew 12.7% in the most recent measured period, overall performance declined 12.8% since the start of the tracking range, signaling mixed momentum. Average pricing increased 13.1% over the year-to-date period despite a 5.4% decline in the final month, reflecting potential shifts in product mix and promotional activity.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Napoleon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Napoleon.
BY REVIEW COUNT
Across 155K ratings on 3 channels, Napoleon averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 155K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,090.27
Price
$686K
Revenue
$2,155.25
Price
$647K
Revenue
$2,219.00
Price
$601K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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