GRIPS CUSTOMERS & RESEARCH PARTNERS
Shout, owned by S.C. Johnson & Son, Inc., demonstrates strong in-store performance with year-to-date revenue growth of 16.9% across the tracked period from January through August 2026, according to Grips Intelligence data. Amazon dominates the brand's channel mix with an commanding 89.7% revenue share, while menards.com and lowes.com account for 6.7% and 2.5% respectively. The brand's average product price stands at $6.55, though pricing has softened 2.1% over the tracked period, with notable declines of 5.3% observed in the most recent month. Despite recent monthly volatility with a 3.2% revenue dip, the overall trajectory reflects solid demand momentum driven primarily through the e-commerce channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shout on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Shout.
BY REVENUE
Shout sells 89% online and 11% offline. Online runs through 1 channel; offline through 3. Online share has moved from 2% in Apr to 92% in Aug.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.21M ratings on 3 channels, Shout averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.66
Price
$1.5M
Revenue
$6.59
Price
$894K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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