GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Zep generated the largest share of its revenue through Lowe's (45.7%) and Amazon (30.1%) between January and May 2026, across five tracked retailers including Menards, Home Depot, and Ace Hardware. The brand's average product price stood at $15.40 during this period, though pricing trended downward with an overall 11.9% decrease observed from March to May 2026. Lowe's dominance is notable, capturing nearly half of Zep's total revenue share, while Menards (11.7%) and Home Depot (8.7%) trailed significantly behind. Revenue also declined 8.4% over the March–May 2026 window, suggesting softening demand or shifting competitive dynamics in the category. These insights position Zep as a brand with heavy reliance on a few key retail partners amid a period of price and revenue contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zep on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zep.
BY REVENUE
Zep sells 72% online and 28% offline. Online runs through 3 channels; offline through 3. Online share has moved from 57% in Jan to 71% in May.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 2.49M ratings on 5 channels, Zep averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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