GRIPS CUSTOMERS & RESEARCH PARTNERS
Xtra, a Church & Dwight Co., Inc. (NYSE: CHD) brand, generated in-store revenue concentrated heavily on menards.com at 73.2% of total share year-to-date, according to data from Grips Intelligence covering January through August 2026. The brand's average product price stands at $9.50, though pricing declined 7.3% overall during the tracked period. Revenue performance weakened significantly, dropping 21.0% since the beginning of the analysis window, with Amazon and lowes.com representing the only other material channels at 11.7% share each. Despite recent pricing momentum with a 3.0% monthly increase, the overall trajectory suggests headwinds in market demand across the primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Xtra on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Xtra.
BY REVENUE
Xtra sells 5% online and 95% offline. Online runs through 2 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVENUE
$41.43
Price
$6.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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