GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Menards, Lowe's, and Home Depot, Xtra demonstrated strong momentum with overall revenue growth of 18.0% during the period. The brand's average product price stood at $8.54, reflecting a 4.6% increase over the quarter. Menards dominated as Xtra's primary retail partner, commanding an overwhelming 93.9% share of total revenue, while Lowe's accounted for 4.7% and Home Depot captured just 1.4%. This heavy concentration at a single retailer suggests significant opportunity for Xtra to expand its distribution footprint. The combination of rising prices and robust revenue growth points to healthy consumer demand for the brand heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Xtra on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Xtra.