GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across major retailers, Xtra holds a dominant presence at menards.com, which accounts for 82.9% of the brand's total revenue share. Amazon follows as a distant second at 8.8%, with lowes.com capturing 6.5% and homedepot.com rounding out the tracked retailers at just 1.8%. The brand's average product price sits at $9.47, reflecting a modest 0.7% increase over the observed period. Notably, Xtra experienced a significant 45.6% overall revenue decline during the tracking window, despite a 34.7% month-over-month rebound in the most recent period. This heavy concentration at a single retailer, combined with volatile revenue trends, suggests both a strong regional foothold and potential vulnerability in Xtra's broader market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Xtra on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Xtra.
BY REVENUE
Xtra sells 10% online and 90% offline. Online runs through 3 channels; offline through 2. Online share has moved from 2% in Jan to 15% in May.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 32K ratings on 4 channels, Xtra averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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