GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked from January through August 2026, Skullcandy demonstrates strong market concentration with Amazon commanding 88.7% of revenue share, according to Grips Intelligence. The brand achieved impressive year-to-date revenue growth of 25.6%, though average product prices declined 15.9% over the period, reflecting a shift toward value positioning with an overall average price point of $69.41. Premium over-ear headphones like the Crusher ANC 2 and Crusher Evo models command higher price points on Amazon, while budget-friendly earbud options such as the Dime Evo and Riff Wireless 2 drive volume through Best Buy and Office Depot. Despite its private ownership structure under Mill Road Capital since 2016, Skullcandy's performance suggests strong consumer demand across both premium and accessible price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Skullcandy.
BY REVENUE
Skullcandy sells 87% online and 13% offline. Online runs through 1 channel; offline through 3. Online share has moved from 2% in Apr to 90% in Aug.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 1.58M ratings on 3 channels, Skullcandy averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.58M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.33
Price
$71K
Revenue
$59.49
Price
$35K
Revenue
$59.50
Price
$28K
Revenue
$36.95
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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