GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Shokz generated the majority of its revenue through Amazon, which accounted for 85.1% of total revenue share between January and May 2026, followed by Home Depot at 7.7% and Best Buy at 7.1%. The brand's average product price stood at $161.23 across all tracked retailers during this period. Shokz experienced a modest overall revenue growth of 1.5% over the observed timeframe, signaling steady but not aggressive market expansion. Average pricing also trended upward, increasing 2.0% overall, which may reflect a shift toward premium product lines such as the OpenFit 2+ and OpenSwim Pro, both priced above $199. These insights highlight Shokz's heavy reliance on Amazon as its dominant sales channel while maintaining a premium pricing strategy across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Shokz on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Shokz.
BY REVENUE
Shokz sells 91% online and 9% offline. Online runs through 2 channels; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 2.73M ratings on 3 channels, Shokz averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$179.95
Price
$9.2M
Revenue
$199.95
Price
$3.28M
Revenue
$179.95
Price
$3.15M
Revenue
$129.95
Price
$2.52M
Revenue
$204.82
Price
$1.88M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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